With over many years of experience, I’ve seen (& adjusted to!) the switch from clunky HTML websites to mobile first & app integration.
Refreshed FOODMatch.com
The FOODMatch website houses a lot of information, but it was difficult to navigate. Working under the confines of a template, I and a copywriter refreshed the images, icons and phraseology.
Divina Market Launch + Email & Social Strategy
In 2023 Divina launched its own e-commerce site, along with an email campaign and refreshed social accounts. Working with our partner agencies, I ensured that the site showcased our brand and, working with photographers, regularly provided new assets to keep it fresh for returning customers.
Prior to the launch Divina e-commerce site, the brand did an audit of their social strategy, ultimately deciding to focus primarily on Instagram. To coincide with the e-store’s opening, I worked closely with our social agency to develop more insight based campaigns utilizing unique content and influencers who reflected our brand ethos.
When necessary, I shot stills & short videos to support giveaways, holiday, and recipe content.
Ruby Tuesday Salad Bar Social
With the rise of ‘fast casual’ places like Chipotle, Just Salad and Sweetgreen (to name a few)–Ruby Tuesday decided to use social media to promote their redesigned & refreshed salad bar to lure customers back.
A combination of macro photography + playful typography paired with clever typography brought light heartedness to cross social campaign.
Art Direction: me
Copywriting: Destiny H.
Photography: Rachel K.