Volunteer Park Café & Pantry Branding

One of my most favorite branding projects! A formerly NYC based baker had moved to the west coast & needed new branding for a beloved Seattle based café. As I had previously done some illustration work for her NYC bakery she gave me a call.

I decided to take inspiration from the nearby park the café is named after but also wanted to emphasize the made-by-hand nature of the food in the café. For the logo I sketched several iterations of plants before pairing them with a hand lettered name within a frame. The flora and frame can be used as reoccurring design motifs (see gallery below) while the custom typeface appears on the menu—reflecting the charm of this reborn neighborhood favorite.